New markets.
Clear direction.
Real growth.
We help small and medium-sized businesses and solopreneurs sharpen their positioning, win customers and enter new markets.
Strategy · Positioning · Sales · Marketing · International Expansion
Ewa Stalewska
FOUNDER & SENIOR ADVISOR
01 / WHAT WE DO
Turn potential into
a clear action plan.
Whether you’re building a new offering or growing your existing business, we’ll clarify which customers you want to reach, what makes your offering stand out and how to sell it successfully.
01
Go-to-Market
& Market Entry
How will your offering reach the market? We’ll define your target customers, positioning and sales channels—whether you’re launching, growing or entering a new market.
MARKET STRATEGY · TARGET CUSTOMERS · ROADMAP
02
Business Development
& Sales
We help you win new customers and partners, build sales processes and systematically develop international business opportunities.
PARTNER · SALES · EXPANSION
03
Positioning
& Customer Acquisition
We’ll refine your offer and messaging and connect them with the right ways to attract customers—from organic visibility to Meta Ads.
MESSAGING · LEADS · MARKETING
FOR YOUR NEXT STEP
Your business.
The next step.
For business owners, founders and CEOs looking to grow their business—with clear priorities and support tailored to their resources.
01
Small and medium-sized businesses
You want to win new customers, structure your sales or expand into a new market. We help you turn that into a realistic plan.
02
Solopreneurs & founders
You want to refine your offering, develop your business model or build a customer acquisition strategy. We bring structure to your ideas and next steps.
03
Entrepreneurs with international ambitions
You want to establish a foothold in Germany or grow from Germany into Poland and other markets. We combine market insight with hands-on sales experience.
02 / BUSINESS IN PRACTICE
Experience built
in the marketplace.
Our founder’s experience spans international B2B sales, building her own brand and digital customer acquisition.
Case Study
Machines4FoodIndustry / Marba Maschinenbau
Market entry, positioning & international sales development
Building and developing market presence and sales operations for bottling plants, machinery and production lines in the food industry, with a focus on German-speaking markets.
My contribution:
- Go-to-market and positioning
- Building an international market presence
- Digital sales and communication structure
- Organic inbound system via website, SEO and YouTube
- Offer and sales processes
- Customer and partner networks
Result: Building an international market presence with an organic inbound system that consistently generates qualified customer inquiries—without traditional proactive outbound sales.
Case Study
JUWELANDA®
Building, Positioning & Scaling an E-Commerce Brand
Building a direct-to-consumer brand in jewelry, natural stones and spiritual accessories—from positioning and product range development to performance marketing and automation.
How I can help:
- Brand building and positioning
- Product range and product strategy development
- Building your Shopify store and customer journey
- Performance marketing and Meta Ads
- Conversion optimization and sales psychology
- Automating marketing and sales processes
Result:
Building a largely automated e-commerce brand with over €1 million in cumulative revenue.
Case Study
Lisi Ogon - Zanurzeni w naturze
Performance Marketing & Event Promotion with Meta Ads
Strategic planning and execution of Meta campaigns to promote sauna events and offers.
My contribution:
- Campaign strategy and positioning
- Target audience outreach
- Meta / Facebook Ads
- Ad copy and creatives
- Ongoing campaign optimization
- Focus on bookings and event attendance
Result:
Successful digital promotion of the events and significant support in attracting attendees through Meta Ads.
You don’t need another theoretical consultant, but an experienced sparring partner to help you make clear decisions and define concrete next steps?
03 / THE CONSULTING
Personal leadership.
International perspective.
20+
YEARS OF EXPERIENCE IN
BUSINESS DEVELOPMENT,
SALES & MARKETING
Go2Market Consulting is an owner-led, internationally focused boutique consultancy for go-to-market strategy, business development and sales growth.
Founded and led by Ewa Stalewska. As founder and Senior Advisor, she combines experience in international corporate environments with building her own businesses.
This shapes our work: strategically grounded, close to the market and focused on what can be put into practice in day-to-day business.
Ewa Stalewska
FOUNDER & SENIOR ADVISOR
EFFICIENCY, GREATER VISIBILITY, HIGHER REVENUE.
What clients say about working with us
More Visibility. More Bookings.
„Ewa helped us successfully promote our sauna events through Meta Ads.
Her combination of strategy, positioning, and performance marketing helped us reach more people and fill our events more effectively."
Effective market entry and sales growth
We have been working with Ewa Stalewska to develop our international sales since late 2016.
Ewa has not only supported our expansion into German-speaking markets, but also built an independent sales and marketing platform with Machines4FoodIndustry through which our machines and production solutions are positioned and marketed internationally.
She has strategically developed our market positioning, business development structures and digital visibility, creating an important gateway to new international customers.
Today, Machines4FoodIndustry is a key gateway to international markets and an important part of our sales operations.
From the first step to your own business
"Without Ewa's support, I probably wouldn't have taken the leap into self-employment.
I was employed as a chemist and laboratory manager and had an idea for my own e-commerce business, but I was missing the decisive next step.
Ewa helped me think through my idea from a business perspective, make clear decisions, and turn it into a concrete business model. Today, I run KRAWELD my own company."
Strategic support for a successful business launch
"When I wanted to build my own training business, I had lots of ideas but no clear structure yet, and kept having doubts about what to do next.
Ewa helped me gain clarity, make decisions, and consistently take action.
What I found especially valuable was her business perspective, direct input, and practical recommendations. This helped me structure my offering more quickly and achieve my first successes as a coach and trainer.
The combination of strategic sparring, clarity, and practical implementation support was incredibly valuable as I built my business."
04 / WORKING TOGETHER
A clear beginning.
A meaningful next step.
01 — INITIAL CONSULTATION
Understand your situation.
How will your offering reach the market? We’ll define your target customers, positioning and sales channels—whether you’re launching, growing or entering a new market.
MARKET STRATEGY · TARGET CUSTOMERS · ROADMAP
02 — RECOMMENDATION
Set clear priorities.
We help you win new customers and partners, build sales processes and systematically develop international business opportunities.
PARTNER · SALES · EXPANSION
03 — IMPLEMENTATION
Move forward with focus.
We’ll refine your offer and messaging and connect them with the right ways to attract customers—from organic visibility to Meta Ads.
MESSAGING · LEADS · MARKETING
LET’S TALK
What’s your
next step?
Entering a new market, building your sales operation or repositioning your business? Tell us briefly where you are and what you want to achieve.
No obligation · approx. 30 minutes · online
CONTACT
Go2Market Consulting
Owner: Ewa Stalewska
Berger Str. 40
60316 Frankfurt am Main
Book your free consultation now!
Please fill out the form and briefly describe your project. We’ll review your enquiry and get back to you as soon as possible.